Tag Archives: Sony

Sony A77II Digital SLR Camera – Body Only with 55-200mm Lens Review

Sony A77II Digital SLR Camera - Body Only with 55-200mm Lens

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  • Sony A77II Digital SLR Camera – Body Only
  • Sony 55-200mm f/4-5.6 SAM DT Telephoto Zoom Lens for Sony Alpha Digital SLR Cameras

Sony Alpha A77 II Wi-Fi Digital SLR Camera Body with 55-200mm Lens + 64GB Card + Case + Flash + Battery & Charger + Kit Review

Sony Alpha A77 II Wi-Fi Digital SLR Camera Body with 55-200mm Lens + 64GB Card + Case + Flash + Battery & Charger + Kit

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  • KIT INCLUDES 14 PRODUCTS — All BRAND NEW Items with all Manufacturer-supplied Accessories + Full USA Warranties:
  • [1] Sony Alpha A77 II Wi-Fi Digital SLR Camera Body + [2] Sony Alpha DT 55-200mm Lens + [3] Transcend 64GB SDXC UHS-I Card +
  • [4] Spare NP-FM500H Battery + [5] Battery Charger + [6] Vivitar 55mm UV Glass Filter +
  • [7] Shutter Remote Control + [8] Precision Design DSLR350 Flash + [9] PD Digital SLR Camera Case + [10] HDMI to Micro-HDMI Cable (6′) +
  • [11] PD SD & MicroSD Card Reader + [12] PD 6pc Complete Cleaning Kit + [13] PD 8 SD Card Memory Card Case + [14] LCD Screen Protectors

Kit includes:
♦ 1) Sony Alpha A77 II Wi-Fi Digital SLR Camera Body
♦ 2) Sony Alpha A-Mount 55-200mm f/4-5.6 DT SAM Zoom Lens
♦ 3) Transcend 64GB SecureDigital SDXC UHS-I Class 10 90MB/s Memory Card
♦ 4) Spare NP-FM500H Battery for Sony
♦ 5) Battery Charger for Sony NP-FM50 / NP-FM500H / NP-FM55 / NP-F550
♦ 6) Vivitar 55mm UV Glass Filter
♦ 7) Vivitar Wireless Shutter Remote for Sony Alpha Cameras
♦ 8) PD DSLR350 Auto Flash
♦ 9) PD 2000 Digital SLR System Camera Case
♦ 10) PD HDMI to Micro-HDMI Gold Cable (6 ft/1.8m)
♦ 11) PD SD & MicroSD SDHC / SDXC Memory Card Reader
♦ 12) PD 6-Piece Cleaning Kit
♦ 13) PD 8 SD / 2 MicroSD Memory Card Case
♦ 14) PD Universal LCD Screen Protectors

The Sony Alpha A77 II Wi-Fi Digital SLR Camera takes its place just behind the flagship a99 as a high-performance, fast-focusing A-mount APS-C DSLR with improved performance of its predecessor, thanks to the inclusion of the BIONZ X image processor and the wide-coverage phase detection autofocus system with 79 AF points, including 15 cross-type points.

The Sony Alpha DT 55-200mm Zoom Lens has a smooth and silent AF operation with a built-in motor to handle themed range to telephoto zoom shots.

Take more high-resolution pictures faster (up to 90MB/sec.) with this Transcend 64GB SecureDigital (SDXC) UHS-I Class 10 Memory Card.

Increase your shooting capacity with this powerful NP-FM500H Lithium-ion rechargeable battery.

This Rapid Multi-voltage Charger plugs directly in to your wall outlet or your car’s 12V outlet, and charges your battery in approximately 60 to 90 minutes.

This 6-piece cleaning kit includes a Hurricane Air Blower, Lens Cleaning Tissues, Lens Cloth, Lens Cleaning Liquid, Brush and Cotton Swabs.

Sony Alpha A6500 4K Wi-Fi Digital Camera Body with 16-70mm f/4 Lens + 64GB Card + Case + Flash + Battery & Charger + Tripod + Kit Review

Sony Alpha A6500 4K Wi-Fi Digital Camera Body with 16-70mm f/4 Lens + 64GB Card + Case + Flash + Battery & Charger + Tripod + Kit

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  • KIT INCLUDES 17 PRODUCTS — All BRAND NEW Items with all Manufacturer-supplied Accessories + Full USA Warranties:
  • [1] Sony Alpha A6500 4K Wi-Fi Digital Camera Body + [2] Sony E 16-70mm f/4.0 Lens + [3] Sony LCS-U21 Camera Case + [4] Transcend 64GB SDXC UHS-I Card +
  • [5] Precision Design DSLR350 Flash + [6] PD Flash Diffuser + [7] PD Flash Diffuser Bouncer + [8] Spare NP-FW50 Battery +
  • [9] Battery Charger + [10] Vivitar HF-TR59 59″ Tripod + [11] 55mm (UV/CPL/ND8) Filters + [12] PD Neoprene Sling Strap +
  • [13] PD 6pc Complete Cleaning Kit + [14] Sony Lenspen Cleaning Pen + [15] PD SD & MicroSD Card Reader + [16] PD 8 SD Card Memory Card Case + [17] LCD Screen Protectors

Style:w/16-70mm Kit  |  Product Packaging:Retail

Kit includes:
♦ 1) Sony Alpha A6500 4K Wi-Fi Digital Camera Body
♦ 2) Sony Alpha E-Mount Vario-Tessar T* 16-70mm f/4.0 ZA OSS Zoom Lens
♦ 3) Sony LCS-U21 Soft Case
♦ 4) Transcend 64GB SecureDigital SDXC UHS-I Class 10 90MB/s Memory Card
♦ 5) PD DSLR350 High Power Flash
♦ 6) PD Flash Bounce Diffuser for DSLR350, DSLR450V
♦ 7) PD Universal Flash Diffuser Bouncer
♦ 8) Spare NP-FW50 Battery for Sony
♦ 9) Battery Charger for Sony NP-FW50
♦ 10) Vivitar HF-TR59 59″ Tripod
♦ 11) Vivitar 3-Piece Multi-Coated HD Filter Set (55mm UV/CPL/ND8)
♦ 12) PD NS10 Neoprene Sling Camera Strap
♦ 13) PD 6-Piece Cleaning Kit
♦ 14) Sony LensPen Camera Lens Cleaner
♦ 15) PD SD & MicroSD SDHC / SDXC Memory Card Reader
♦ 16) PD 8 SD / 2 MicroSD Memory Card Case
♦ 17) PD Universal LCD Screen Protectors

The Sony Alpha A6500 4K Wi-Fi Digital Camera features an APS-C image sensor with approx. 24.2 effective megapixels. High-density Tracking AF Technology seamlessly activates AF points to cover and track subjects moving within frame.

The latest advances in optical design technology have made it possible to deliver the Sony Alpha E-Mount Vario-Tessar T 16-70mm f/4.0 ZA OSS Zoom Lens.

Take more high-resolution pictures faster (up to 90MB/sec.) with this Transcend 64GB SecureDigital (SDXC) UHS-I Class 10 Memory Card.

Increase your shooting capacity with this powerful NP-FW50 Lithium-ion rechargeable battery.

This Rapid Multi-voltage Charger plugs directly in to your wall outlet or your car’s 12V outlet, and charges your battery in approximately 60 to 90 minutes.

This 6-piece cleaning kit includes a Hurricane Air Blower, Lens Cleaning Tissues, Lens Cloth, Lens Cleaning Liquid, Brush and Cotton Swabs.

Sony Alpha A77 II Wi-Fi Digital SLR Camera Body with 64GB Card + Battery + Charger + Backpack + Flash + Kit Review

Sony Alpha A77 II Wi-Fi Digital SLR Camera Body with 64GB Card + Battery + Charger + Backpack + Flash + Kit

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  • KIT INCLUDES 11 PRODUCTS — All BRAND NEW Items with all Manufacturer-supplied Accessories + Full USA Warranties:
  • [1] Sony Alpha A77 II Wi-Fi Digital SLR Camera Body + [2] Transcend 64GB SDXC UHS-I Card +
  • [3] Spare NP-FM500H Battery + [4] Battery Charger + [5] Precision Design DSLR350 Flash +
  • [6] PD DSLR Sling Backpack + [7] HDMI to Micro-HDMI Cable (6′) + [8] PD SD & MicroSD Card Reader +
  • [9] PD 6pc Complete Cleaning Kit + [10] PD 8 SD Card Memory Card Case + [11] LCD Screen Protectors

Style:Body Only Kit  |  Product Packaging:Retail

Kit includes:
♦ 1) Sony Alpha A77 II Wi-Fi Digital SLR Camera Body
♦ 2) Transcend 64GB SecureDigital SDXC UHS-I Class 10 90MB/s Memory Card
♦ 3) Spare NP-FM500H Battery for Sony
♦ 4) Battery Charger for Sony NP-FM50 / NP-FM500H / NP-FM55 / NP-F550
♦ 5) PD DSLR350 Auto Flash
♦ 6) PD PD-BP2 Deluxe Sling Backpack (Black/Silver)
♦ 7) PD HDMI to Micro-HDMI Gold Cable (6 ft/1.8m)
♦ 8) PD SD & MicroSD SDHC / SDXC Memory Card Reader
♦ 9) PD 6-Piece Cleaning Kit
♦ 10) PD 8 SD / 2 MicroSD Memory Card Case
♦ 11) PD Universal LCD Screen Protectors

The Sony Alpha A77 II Wi-Fi Digital SLR Camera takes its place just behind the flagship a99 as a high-performance, fast-focusing A-mount APS-C DSLR with improved performance of its predecessor, thanks to the inclusion of the BIONZ X image processor and the wide-coverage phase detection autofocus system with 79 AF points, including 15 cross-type points.

Take more high-resolution pictures faster (up to 90MB/sec.) with this Transcend 64GB SecureDigital (SDXC) UHS-I Class 10 Memory Card.

Increase your shooting capacity with this powerful NP-FM500H Lithium-ion rechargeable battery.

This Rapid Multi-voltage Charger plugs directly in to your wall outlet or your car’s 12V outlet, and charges your battery in approximately 60 to 90 minutes.

The Precision Design SD & MicroSD SDHC / SDXC Memory Card Reader transfers photos and videos from your SD, SDHC, SDXC, microSD, microSDHC, microSDXC, Memory Stick or Memory Stick Micro (M2) memory card to your computer quickly and easily.

This 6-piece cleaning kit includes a Hurricane Air Blower, Lens Cleaning Tissues, Lens Cloth, Lens Cleaning Liquid, Brush and Cotton Swabs.

Sony a68 Translucent Mirror DSLR Camera (Body Only) Review

Sony a68 Translucent Mirror DSLR Camera (Body Only)

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  • Wide area 79-point Phase Detection “4D Focus” AF system, 24.2MP APS-C sensor for astonishing image quality with fine details, 8fps continuous shooting3 with AF to capture the decisive moment
  • SteadyShot INSIDE In-body image stabilization for every A-mount lens, Full HD XAVC S movie recording 30p/24p up to 50Mbps, OLED Tru-Finder (0.39” ) with 100% frame coverage
  • Large 2.7” tillable, 460K dot LCD screen, Up to ISO 25,600 for clean low light images with low noise, Top display, front and rear control dials, 10 customizable button, Clean Full HD Movie output via HDMI

Style:Base

Capture unforgettable moments for posterity with the Sony Alpha a68 Digital SLR Camera Body. The world’s highest number of phase-detection AF points (79) covering a wide AF area will catch moments that last for a lifetime. The Exmor CMOS sensor and BIONZ X image processing engine deliver the imaging impact that you aim for. Dials, controls and displays make shooting more intuitive and immediate to optimize operability.FEATURES:79-point high-density phase-detection AF system covers more action – Get superior autofocus reliability with 79 high-density AF points, including 15 cross-type points. Translucent Mirror Technology enables precise phase-detection AF even with continuous shooting and movie modes.Proprietary Translucent Mirror Technology – Sony’s unique design replaces a DSLR moving mirror with a fixed translucent mirror, which allows ultrafast shooting with continuous use of accurate phase-detection AF.High image quality and wide ISO range for stills/movies – The large Exmor CMOS image sensor with approximately 24.2 MP5 provides for high image resolution, delicate tonal gradation and expressive bokeh. And the BIONZ X featuring advanced image reproducing technologies and processes vast data from the sensor at high speed for more realistic images. The duo is a perfect match for shooting in the wide ISO range of 100-256006 and producing beautifully sharp, clear results.Supports 50Mbps XAVC S7 format – For high image quality and minimal noise, you can record movies in the high-bit-rate XAVC S7 format, which enables Full HD image recording at 50Mbps (30p/25p8,24.2p).Tiltable LCD screen – Tilt the LCD screen to shoot from most angles, max. 135° up and 55° down, including over your head or on the ground. The 2.7-type screen displays clear, brilliant images. Low reflectivity deepens blacks and sharpens contrast. Brightness is adjustable.Smart viewfinder for better photos – The bright, high-contrast OLED Tru-Finder? makes it easier to expertly plan and

Sony a7S II ILCE7SM2/B 12.2 MP E-mount Camera with Full-Frame Sensor, Black and 64GB memory card Review

Sony a7S II ILCE7SM2/B 12.2 MP E-mount Camera with Full-Frame Sensor, Black and 64GB memory card

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  • Full-frame camera with 5-axis image stabilization
  • Fast and effective, enhanced Fast Hybrid AF
  • Read up to 260MB/s UHS-II
  • Write up to 100MB/s UHS-ii

Sony Alpha A7S II 4K Wi-Fi Digital Camera Body with 35mm f/2.8 Lens + 64GB Card + Battery & Charger + Backpack + Flex Tripod + Flash + Kit Review

Sony Alpha A7S II 4K Wi-Fi Digital Camera Body with 35mm f/2.8 Lens + 64GB Card + Battery & Charger + Backpack + Flex Tripod + Flash + Kit

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  • KIT INCLUDES 13 PRODUCTS — All BRAND NEW Items with all Manufacturer-supplied Accessories + Full USA Warranties:
  • [1] Sony Alpha A7S II 4K Wi-Fi Digital Camera Body + [2] Rokinon AF 35mm f/2.8 Lens + [3] Transcend 64GB SDXC UHS-I Card +
  • [4] Spare NP-FW50 Battery + [5] Battery Charger + [6] 40.5mm (UV/CPL/ND8) Filters +
  • [7] Shutter Remote Control + [8] Xit 12″ Flexible Tripod + [9] Precision Design DSLR350 Flash +
  • [10] PD DSLR Sling Backpack + [11] PD SD & MicroSD Card Reader + [12] PD 8 SD Card Memory Card Case + [13] LCD Screen Protectors

Style:w/35mm Kit  |  Product Packaging:Retail

Kit includes:
♦ 1) Sony Alpha A7S II 4K Wi-Fi Digital Camera Body
♦ 2) Rokinon 35mm f/2.8 Autofocus Full Frame Lens (for Sony Alpha E-Mount FE Camera)
♦ 3) Transcend 64GB SecureDigital SDXC UHS-I Class 10 90MB/s Memory Card
♦ 4) Spare NP-FW50 Battery for Sony
♦ 5) Battery Charger for Sony NP-FW50
♦ 6) Vivitar 3-Piece Multi-Coated HD Filter Set (40.5mm UV/CPL/ND8)
♦ 7) Vivitar Wireless Shutter Remote for Sony Alpha Cameras
♦ 8) Xit 12″ Flexible Tripod (Red/Black)
♦ 9) PD DSLR350 Auto Flash
♦ 10) PD PD-BP2 Deluxe Sling Backpack Case (Black/Silver)
♦ 11) PD SD & MicroSD SDHC / SDXC Memory Card Reader
♦ 12) PD 8 SD / 2 MicroSD Memory Card Case
♦ 13) PD Universal LCD Screen Protectors

Extend your powers of perception with the Sony Alpha A7S II, with extra sensitivity, wide dynamic range, accurate focusing, and unshakable stability to shoot with solid assurance. The A7S II features sensitivity to ISO 409600 and a extra-wide dynamic range to deliver high-quality images with spectacular details.

Expand your imaging capabilities with the compact Rokinon 35mm f/2.8 Autofocus Full Frame Lens.

Take more high-resolution pictures faster (up to 90MB/sec.) with this Transcend 64GB SecureDigital (SDXC) UHS-I Class 10 Memory Card.

Increase your shooting capacity with this powerful NP-FW50 Lithium-ion rechargeable battery.

This Rapid Multi-voltage Charger plugs directly in to your wall outlet or your car’s 12V outlet, and charges your battery in approximately 60 to 90 minutes.

The Precision Design SD & MicroSD SDHC / SDXC Memory Card Reader transfers photos and videos from your SD, SDHC, SDXC, microSD, microSDHC, microSDXC, Memory Stick or Memory Stick Micro (M2) memory card to your computer quickly and easily.

Sony Alpha A7S II 4K Wi-Fi Digital Camera Body with 64GB Card + Backpack + Flash + Battery & Charger + Tripod + Remote + Kit Review

Sony Alpha A7S II 4K Wi-Fi Digital Camera Body with 64GB Card + Backpack + Flash + Battery & Charger + Tripod + Remote + Kit

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  • Make sure this fits by entering your model number.
  • KIT INCLUDES 13 PRODUCTS — All BRAND NEW Items with all Manufacturer-supplied Accessories + Full USA Warranties:
  • [1] Sony Alpha A7S II 4K Wi-Fi Digital Camera Body + [2] Transcend 64GB SDXC U3 Card + [3] PD Sling Camera Backpack +
  • [4] Spare NP-FW50 Battery + [5] Battery Charger + [6] PD Pro 500 Flash & Video Light +
  • [7] Xit 12″ Flexible Tripod + [8] Joby 3-Way Camera Strap + [9] HDMI to Micro-HDMI Cable (6′) +
  • [10] PD Shutter Remote Control + [11] PD SD & MicroSD Card Reader + [12] PD 8 SD Card Memory Card Case + [13] LCD Screen Protectors

Style:Body Only Kit  |  Product Packaging:Retail

Kit includes:
♦ 1) Sony Alpha A7S II 4K Wi-Fi Digital Camera Body
♦ 2) Transcend 64GB SecureDigital SDXC UHS-I Class 10 U3 V30 Memory Card
♦ 3) PD PD-BP2 Deluxe Sling Backpack (Black/Silver)
♦ 4) Spare NP-FW50 Battery for Sony
♦ 5) Battery Charger for Sony NP-FW50
♦ 6) PD Pro 500 Electronic Flash
♦ 7) Xit 12″ Flexible Tripod (Red/Black)
♦ 8) Joby 3-Way Shoulder/Neck/Wrist Strap (Charcoal)
♦ 9) PD HDMI to Micro-HDMI Gold Cable (6 ft/1.8m)
♦ 10) PD Universal Wireless Shutter Remote
♦ 11) PD SD & MicroSD SDHC / SDXC Memory Card Reader
♦ 12) PD 8 SD / 2 MicroSD Memory Card Case
♦ 13) PD Universal LCD Screen Protectors

Extend your powers of perception with the Sony Alpha A7S II, with extra sensitivity, wide dynamic range, accurate focusing, and unshakable stability to shoot with solid assurance. The A7S II features sensitivity to ISO 409600 and a extra-wide dynamic range to deliver high-quality images with spectacular details.

Take more high-resolution pictures faster (up to 95MB/sec.) with this Transcend 64GB SDXC UHS-I Class 10 U3 V30 Memory Card.

Made from high-quality, water-resistant materials, this Precision Design PD-BP2 Deluxe Sling Backpack is designed to provide the wearer with a truly versatile storage solution.

Increase your shooting capacity with this powerful NP-FW50 Lithium-ion rechargeable battery.

This Rapid Multi-voltage Charger plugs directly in to your wall outlet or your car’s 12V outlet, and charges your battery in approximately 60 to 90 minutes.

The Precision Design SD & MicroSD SDHC / SDXC Memory Card Reader transfers photos and videos from your SD, SDHC, SDXC, microSD, microSDHC, microSDXC, Memory Stick or Memory Stick Micro (M2) memory card to your computer quickly and easily.

Sony Alpha DSLR-A550 14.2MP Digital SLR Camera (Body Only) Review

Sony Alpha DSLR-A550 14.2MP Digital SLR Camera (Body Only)

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  • 14.2-megapixel resolution for incredible detail; new Sony Exmor CMOS image sensor
  • Body only; lenses sold separately
  • Quick Auto Focus Live View for composing shots in the LCD monitor; Manual Focus Check Live View enables critical focus in macro and tripod shooting
  • Auto HDR (High Dynamic Range) captures more scene contrast than a single exposure can handle by combining two exposures into one shot
  • Dual media slots for Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately)

Product description

The Sony alpha DSLR-A550 is a camera designed for photo enthusiasts. These active shooters demand the utmost picture quality, super-fast response and maximum shooting versatility in a complete SLR system. Step up to the Sony alpha 550. Enjoy the spectacular imagery of 14.2 megapixels with ISO 12800 sensitivity. Experience the versatility of Quick Auto Focus Live View or MF Check Live View on the tiltable 3.0″ LCD screen. Discover the superb response of up to 7 fps of continuous shooting. 9-point Auto Focus covers varied shooting situations SteadyShot INSIDE in-camera image stabilization Eye-Start Auto Focus for fast picture taking Advanced Anti-Dust Technology keeps imager clean Face Detection and Smile Shutter technology Specifications Effective Picture Resolution – Approx. 14.2 MP Imaging Sensor – APS-C size Exmor CMOS sensor Lens Mount Type – Sony alpha lens, Minolta and Konica Minolta AF lens Monitor – 3 TFT Xtra Fine LCD (921,600 pixels) Recording Media Type – Memory Stick(R) PRO Duo media, SD and SDHC memory card Recording Mode – RAW, RAW+JPEG, JPEG Fine, JPEG Standard Viewfinder – Fixed eye-level, penta-Dach-mirror File Size – Up to 4592 x 2576 (16 – 9, 12M); 4592 x 3056 (3 – 2, 14M) Flash – Auto Pop-up and accessory shoe Interfaces – USB 2.0 Power – Li-ion rechargeable battery NP-FM500H Dimensions (Approx.) – 5.4 x 4.1 x 3.3 (137 X 104 X 84mm) Weight (Approx.) – 1 lbs 3 oz (597g)

From the Manufacturer

Step up to the Sony a550. Enjoy the spectacular imagery of 14.2 megapixels with ISO 12800 sensitivity. Experience the versatility of Quick Auto Focus Live View or MF Check Live View on the tiltable 3.0-inch LCD screen. Discover the superb response of up to 7 fps of continuous shooting.

Alpha A550 Highlights

Sony Alpha Digital SLR highlights

14.2 megapixels for amazing pictures
This camera’s 14.2 megapixel resolution makes for incredible detail and gorgeous enlargements. The all-new Sony Exmor CMOS image sensor ensures state-of-the-art response. The large, APS-C format means high sensitivity, powerful depth-of-focus control.

Superb in low light (ISO 12800)
An all-new Sony’s Exmor CMOS image sensor employs new low-noise processing, for uncommonly clear pictures. The BIONZ image processor with chroma noise reduction helps achieve low noise all the way up to ISO 12800, without sacrificing resolution.

More responsive Live View
All DSLR Live View systems enable you to compose shots in the LCD monitor, just as you would with a point-and-shoot camera. But not all Live View systems are created equal. Some take a painfully long time to focus. Some even black out the LCD before focus. Either can cause you to miss shots. Sony’s Quick Auto Focus Live View solves these problems, making it easier to get the best shot.

Quick Auto Focus Live View
Unlike competing cameras, the DSLR-A550 is just as responsive in Quick Auto Focus Live View mode as in optical viewfinder mode. That’s because, unlike the others, the a550 uses the same “phase detection” auto focus for Live View as for the optical viewfinder. While other Live View systems are severely restricted, Sony’s performs superbly any time–even if you’re shooting handheld or chasing after moving subjects like kids or pets.

Manual Focus Check Live View
For critical focus in macro and tripod shooting, the a550 also offers Manual Focus Check Live View. Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.

Face Detection technology
The a550 enhances Quick AF Live View shooting with Face Detection technology, which helps you get the best shot by recognizing faces and applying the proper focus, exposure and white balance. World’s first Face Detection system to work with fast, high-precision “phase detection” Auto Focus.

Sony Alpha Digital SLR highlights

Smile Shutter technology
Another Quick AF Live View enhancement, Smile Shutter technology automatically takes the shot when your subject smiles. Works with Quick Auto Focus Live View to capture spontaneous moments, making the difference between a missed shot and a cherished memory.

Sony Alpha Digital SLR highlights

Tiltable 3.0-inch LCD
Even if you’re completely comfortable with the optical viewfinder, Sony’s tiltable LCD empowers your photography with a different point of view. Helps you frame high and low-angle shots that would otherwise be hit or miss. The LCD tilts up or down 90 degrees to capture a child’s first steps or shoot over a crowd. The 3.0-inchLCD features 921,600 pixels and Sony’s Clear Photo LCD display technology.

Sony Alpha Digital SLR highlights

Up to 7 fps of continuous shooting
Up to 7 frames per second in speed priority mode can capture the decisive moment in sports or get the ideal baby photo. You can also shoot at up to 4 fps with Quick Auto Focus Live View.

Auto HDR built into camera
High Dynamic Range (HDR) photography captures more scene contrast than a single exposure can handle by combining two exposures into one incredible shot. Until recently, you needed a computer and editing software to enjoy HDR. Now the a550 has Auto HDR built in. Handles severe backlighting and other high-contrast scenes. Captures in a split second. (Recommended for still subjects.)

Sony Alpha Digital SLR highlights
Advanced DRO in action

Dynamic Range Optimizer
Dynamic Range Optimizer improves results with backlit subjects and recovers details hidden in shadows. Normal DRO improves detail using standard gamma curves for fast shot-to-shot response time, while Advanced DRO adjusts dynamic range area-by-area for greater accuracy.

SteadyShot INSIDE stabilization
Image stabilization helps you take blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You’ll reduce blur with every a-mount lens, including macro and wide-aperture standard zoom lenses.

Smart Teleconverter 2x Digital Zoom
In Quick Auto Focus Live View mode, you can extend the optical zoom of your lens with digital zoom. One touch zooms in at 1.4x, while a second touch advances to 2x zoom. The system reproduces pixels on a 1:1 basis so there’s no degradation in picture quality.

Powerful Supplied Software
To help you refine and manage your images, the a550 is equipped with comprehensive computer software, including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB).(Compatible computer required, not included)

BIONZ image processor
A newest version of Sony’s BIONZ image processor uses chroma noise reduction to deliver high-resolution, low-noise photos even at ISO 12800 sensitivity. This powerful Sony Large Scale Integrated circuit (LSI) also delivers fast processing for quick response on data-intensive 14.2-megapixel images.

Help Guide and Graphic Display
An informative on-screen Help Guide and Graphic Display provide ready reference to advanced camera functions. The Help Guide explains the camera’s modes and settings, while the Graphic Display clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

HDMI output for HD viewing
Connect your camera to a compatible HDTV and play back your images in stunning high definition. The a550 includes an HDMI output (HDMI cable required, sold separately). In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs to let you control camera playback using the television’s remote.

Sony Alpha Digital SLR highlights
Eye-Start Autofocus

Eye-Start Autofocus
For maximum speed, Eye-Start Autofocus begins focusing as soon as you raise the camera to your eye. So the camera is ready to catch the perfect moment.

9-Point AF Sensor
To get the best shot under a wide range of situations, the a550 uses a 9-Point AF Sensor with Center Cross. In addition, predictive focus control automatically calculates the position of fast-moving subjects, perfect for pictures of kids and pets.

Six Creative Style settings
Control how the camera processes your images with six finishing styles: Standard, Vivid, Portrait, Landscape, Sunset and B&W. You can even fine-tune contrast, saturation, and sharpness to your personal taste.

Sony Alpha Digital SLR highlights
Anti-Dust Technology helps keep the CMOS imager clean

Built-in Auto Pop-Up Flash
To help you shoot more effectively, the built-in flash automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash also triggers a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately).

Anti-Dust Technology
Anti-Dust Technology helps keep the CMOS imager clean, resulting in consistently better pictures. First a static-free coating on the CMOS filter helps repel dust. Then vibration automatically dislodges dust from the CMOS each time you shut off the camera.

Up to a 1000 Shots of battery life
Take up to 1000 shots on a single charge (optical viewfinder mode); up to 520 shots (Live View mode) with Sony Stamina battery power. Sony’s InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.

PhotoTV HD compatibility
PhotoTV HD compatibility enables you to automatically create high-resolution thumbnails optimized for viewing on a compatible Sony BRAVIA HDTV.

Six Scene Selection Modes
To help you get the shot, Scene Selection Modes optimize the camera settings for common shooting situations. Just turn the Mode Dial to select from Portrait, Landscape, Macro, Sports, Sunset, and Night View modes.

Index and Slide Show Display
Quickly review your photos using 4- or 9-frame index views, or as an automatic slide show with fade-in/fade-out effect.

Dual Media Slots
For cost-effective, convenient storage and sharing of your images, the a550 accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).